• own paid acquisition from spend to revenue outcome. That means hitting payback period targets, improving unit economics over time, and making disciplined channel decisions based on what the data actually says • Daily optimization: bid strategies, audience refinement, creative testing, landing page variants • Weekly decision-making: scale, iterate, or kill based on actual CAC and conversion data • manage the budget like it's your money because we track every dollar to closed revenue • Build and manage affiliate/referral programs that generate qualified merchant leads • Recruit partners, negotiate terms, create offers that convert • Own tracking infrastructure so we know exactly what drives what • Find channels our competitors haven't discovered or exhausted yet • Test unconventional tactics: Reddit communities, vertical-specific forums, niche directories • Build and run agentic AI workflows that compress testing cycles — automated variant generation, performance reads, and iteration loops with minimal manual intervention