Campaign Manager, ABM, Growth Marketing

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 5,001-10,000H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

$102K - $115K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

• Oversee the development and execution of integrated marketing programs designed to generate pipeline and drive revenue within our top-tier accounts. • Drive demand through a complex B2B buying journey. • Work cross-functionally across Product Marketing, Creative, Sales, and Marketing Ops to orchestrate multi-channel campaigns to drive upsell opportunities and mid-to-bottom funnel conversion. • Lead the end-to-end execution of multi-channel ABM and demand generation programs. • Partner with vertical SMEs and Sales leadership to identify high-value segments. • Serve as a trusted partner to the Sales and SDR teams. • Act as the strategic bridge between Content, Web, and Creative stakeholders to execute high-impact product launches. • Rigorously monitor campaign performance, market trends, and customer behavior. • Develop demand generation initiatives designed to drive top-of-funnel awareness with key executive personas while simultaneously fueling bottom-of-funnel conversion and expansion.

Job Requirements

  • 5–7 years of experience in B2B demand generation or growth marketing, including experience with Account Based Marketing (ABM).
  • Proven ability to build trust and maintain a tight feedback loop with Field Marketing, Sales Leaders, Account Executives, and SDRs.
  • Proven track record of orchestrating cross-functional teams to launch high-impact, integrated campaigns from initial strategy through to final execution.
  • Fluency in Salesforce, LinkedIn Campaign Manager, and Demandbase.
  • Familiarity with personalization tools (e.g., Userled, Drift, or Qualified) is a significant plus.
  • Strong copywriting skills for ads, emails, landing pages, and SDR sequences; ability to translate technical product features into customer-centric value propositions.
  • Exceptional organizational leadership, with the ability to manage multiple complex campaigns simultaneously without losing sight of deadlines or detail.
  • Creative thinker, comfortable bringing new ideas.
  • Analytical mindset with the ability to work with minimal supervision and influence stakeholders across the organization.
  • Comfortable using AI tools to accelerate daily workflows, from content ideation and copywriting to data analysis and process automation, to increase team output and campaign impact.
  • Bachelor’s degree in Marketing, Communications, or a related field.

Benefits

  • performance-related bonus
  • benefits

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