Role Description

The Performance Marketing Manager is a centralized campaign execution and strategy leader responsible for planning, managing, and scaling marketing programs across Hydrobuilder Holdings' multi-brand portfolio. This role sits at the intersection of brand, creative, and data — driving how customers discover, engage with, and convert across email, social, video, and digital channels. The Performance Marketing Manager operates with a test-and-learn mindset: move fast, measure everything, and iterate with purpose. All brand-level strategy and major campaign decisions are aligned with the Marketing Director.

Key Responsibilities

• Campaign Strategy & Execution
  • Plan and execute cross-channel campaigns across email, social, and video
  • Translate brand goals into clear messaging, targeting, and channel strategy
  • Ensure the right message reaches the right audience at the right moment
  • Maintain campaign consistency across the multi-brand portfolio while honoring individual brand voices
• Email & Lifecycle Marketing
  • Own campaign execution including segmentation, onboarding, and lifecycle flows
  • Support list growth, deliverability, and performance optimization
  • Balance promotional initiatives with audience engagement and retention
  • Maintain cadence and quality standards across all active email programs
• Social, Video & Content Distribution
  • Collaborate with brand leads to develop social and video-driven campaigns
  • Repurpose long-form content into short-form video, carousels, reels, and email assets
  • Test new formats and distribution strategies with a performance mindset
  • Identify and prioritize high-impact distribution opportunities across organic and paid channels
• AI-Native Content & Workflow
  • Leverage AI-native tools (e.g., Sora, Mid-Journey, Canva AI, generative platforms) to accelerate creative production
  • Integrate AI into marketing processes across platforms like Klaviyo, HubSpot, Figma, and analytics tools
  • Use automation and AI-assisted workflows to reduce manual work and increase iteration speed
  • Stay current on emerging AI tools and apply them strategically — not just experimentally
• Audience Targeting & Funnel Management
  • Support lead generation initiatives, landing pages, and conversion flows
  • Align messaging across B2C e-commerce and B2B marketing efforts
  • Understand how video, email, and social fit into the broader funnel and optimize accordingly
• Performance Measurement & Optimization
  • Define and track meaningful campaign KPIs aligned to business goals
  • Analyze performance data and translate insights into prioritized action
  • Run structured experiments focused on real growth, not vanity metrics
  • Report on campaign performance to cross-functional stakeholders and leadership
• Cross-Functional Coordination
  • Partner with brand leads, creative teams, Commercial Account Executives, and leadership to ensure campaign alignment
  • Update CRM and internal systems to ensure continuity across all marketing touchpoints
  • Support onboarding of new brands or programs into the HBH marketing infrastructure

Key Performance Indicators (KPIs)

• Email campaign on-time deployment rate ≥ 95%
• Email open and click-through rates at or above industry benchmark by channel
• Campaign performance reporting delivered ≤ 5 business days post-campaign
• AI/automation adoption: measurable reduction in manual production hours per quarter
• Cross-channel experiment cadence: ≥ 2 structured A/B tests per month
• Data completeness and CRM update compliance: 100%
• Safety incident rate: 0 preventable incidents

Key Challenges

• Maintaining consistent campaign quality and brand integrity while executing across multiple brands simultaneously
• Staying current with rapidly evolving AI tools and integrating them into live workflows without disrupting active campaigns
• Balancing B2C and B2B marketing priorities that may have competing timelines, audiences, and messaging requirements
• Translating performance data into actionable decisions quickly in a fast-moving, multi-channel environment
• Operating with minimal creative infrastructure while producing high-volume, high-quality campaign assets

Job Knowledge, Skills & Experience

• 3–6 years of experience in marketing, campaign management, or growth roles
• Hands-on experience with email marketing platforms (Klaviyo or HubSpot preferred) and social media campaign management
• Working knowledge of video as a distribution and acquisition tool; experience producing or directing short-form video content preferred
• Experience supporting both B2C (e-commerce) and B2B marketing programs
• Demonstrated ability to operate in an AI-native marketing environment with proficiency in generative tools
• Strong analytical skills with the ability to build and interpret campaign performance reports
• Customer-facing professionalism and the ability to manage multiple priorities with minimal supervision
• Comfort working across multiple brands and shifting priorities in a fast-paced environment

Compensation

• Base Salary: Commensurate with experience
• Performance-based incentives
• Cell phone stipend

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Professional development and training opportunities
• Flexible work schedule and remote work options