• Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands. • Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue. • Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business. • Oversee and improve marketing campaigns, such as social media and email campaigns • Manage national marketing budget, ensuring initiatives are appropriately measured and reported on. • Oversee resource allocation and management within the marketing team. • Build relationships with stakeholders and the media to implement public relations strategies. • Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy. • Provide executive leadership with regular reporting to demonstrate performance against established KPI’s. • Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships. • Communicate with other teams and set standards for collaboration to ensure alignment with the organization's goals.