• Drive product marketing direction for SuccessKPI, collaborating closely with Product, Sales and other marketing functions including digital marketing, event marketing, and external consultants. • Partner with the Product organization to help shape product strategy and roadmap priorities based on competitive intelligence and market insights that create current and future market opportunities. • Develop a deep understanding of market trends, customer requirements, usage and buying behaviors, and the partner ecosystem to identify opportunities and drive demand for SuccessKPI solutions. • Lead SuccessKPI’s analyst relations strategy and interactions with key industry analyst firms. • Develop market-leading initiatives that differentiate SuccessKPI globally through strategic partnerships (local and global), innovative campaigns, and an insight-led marketing approach. • Educate the market on SuccessKPI’s technical value through demos, white-papers, workshops, presentations, technical blogs, and other thought leadership assets that drive engagement and visibility. • Develop product marketing strategies for new prospects and existing customers. • Support and refine go-to-market initiatives in partnership with GTM teams by developing collateral, including case studies, web content, solution briefs, presentations, data sheets, sales playbooks, and whitepapers for global use. • Assist sales with target profiles, training programs, and sales tool kits. Analyze win/loss insights and syndicate best practices across the organization. • Develop and operationalize an insight-led marketing framework that informs content and campaign strategy across the funnel from top-of-funnel engagement through to bottom-of-funnel conversion. • Partner with events and tradeshows to shape messaging frameworks, keynote/panel execution, and supporting content to maximize event ROI and strengthen market positioning. • Support monthly webinars, case studies, and industry/product roundtables designed to drive engagement, education, and pipeline growth. • Gather and synthesize insights from customers and prospects to inform product roadmap prioritization, gap analysis, and differentiation strategy. • Develop industry and solution-focused use cases, demo scenarios, and sandbox environments that showcase platform capabilities and reporting outcomes within a clear problem-solution framework. • Build competitive intelligence briefs and battlecards to guide sales strategy and inform marketing messaging.