- Define, evolve, and execute the Everyday Dose’s brand strategy as the business scales - Own positioning, narratives, audience clarity, and brand architecture - Ensure the brand remains emotionally resonant, differentiated, and culturally relevant - Act as the ultimate brand decision-maker and steward - Gear up Everyday Dose for retail success by enhancing brand awareness and helping to turn us into a household name. - Lead creative direction across content, campaigns, packaging, and launches - Ensure all storytelling feels human and unmistakably Everyday Dose - Balance brand-building with performance-driven creative needs - Push for originality while protecting brand coherence - Build and maintain strong brand systems: voice, tone, messaging, visual identity - Ensure consistency across paid, organic, email/SMS, website, packaging, retail, and PR - Create guardrails that empower teams, not slow them down - Identify when the brand is drifting and course-correct quickly - Partner closely with Growth to align brand and performance (no silos) - Collaborate with Product and Innovation to shape launches and line extensions - Work with CX and Community to ensure brand promises match real customer experience and solve real customer problems - Be a clear, confident voice in executive decision-making - Build, mentor, and lead a high-performing brand and creative team - Set clear standards for quality, taste, and execution - Create a culture of thoughtful iteration, not constant reinvention