• Improve marketing effectiveness by establishing a rigorous approach to operational processes impacting pipegen target attainment. • Support management of the Marketing tech stack including tool selection, implementation and driving ongoing user enablement and adoption. • Scale and optimize repeatable, data-driven plays across marketing channels to improve lead-to-meeting conversion, pipeline generation, and funnel efficiency. • Ensure reporting consistency, scalability, and accuracy across the entire marketing organization for strategic programs and campaigns. • Lead the marketing database strategy including growth, enrichment, hygiene, and governance. • Own lead management and routing. Partner with BDR and Sales teams to ensure proper lead follow up, disposition and progression. • Manage the marketing lead lifecycle and qualification process to ensure prospects and customers receive timely, relevant follow-up from our sales teams. • Drive data best practices to ensure data integrity and data hygiene across Marketo and CRM (Salesforce.com). • Oversee marketing project management and intake request model, ensuring adherence to SLA framework for on-time delivery of quality campaigns. • Build reports, email marketing audiences and sales outreach audiences. • Collaborate across business and technical teams, build relationships and influence stakeholders. • Identify trends and surface insights to improve top, middle and bottom-of-funnel inbound processes and activity.