• Lead routing optimization to improve route efficiency, delivery productivity, and volume growth across zones and divisions • Analyze route and store-level data to identify volume opportunities, white space, and underperforming routes • Partner with Regional Sales Managers to optimize route structures, delivery schedules, and store coverage • Develop and maintain store prioritization lists based on volume, velocity, and strategic importance • Collaborate with National and Regional Account teams to align routing strategies with retail priorities • Oversee promotional execution and communication between HQ and field teams • Benchmark and evaluate best-in-class routing and coverage models • Monitor and report on key KPIs including route productivity, sales per stop, distribution gains, and execution compliance • Manage third-party outsourced execution partners • Utilize Repsly (CRM) to track execution, store coverage, route compliance, and field performance • Build and maintain dashboards, reports, and sales tools to support field teams and leadership decisions • Partner cross-functionally with Sales Operations, Finance, and Supply Chain to align routing decisions with business priorities • Deliver clear, actionable insights and presentations on routing performance, risks, and opportunities to leadership • Continuously refine routing strategies to support growth across retail, DSD, and e-commerce channels