• Lead, coach, and develop a regional sales team, fostering high performance, collaboration, and accountability. • Define and implement regional sales strategies aligned with global BU objectives, ensuring growth and profitability targets are met. • Oversee pricing strategies, contract negotiations, and margin optimization, ensuring alignment with corporate guidelines. • Drive new business development, identifying opportunities to expand the product portfolio and strengthen the BU’s market position. • Ensure robust execution of sales processes, including forecasting (IBP), S&OP, budgeting, and pipeline management. • Enforce discipline in CRM usage and ensure that call plans, visit reports, and account plans are consistently maintained and leveraged for decision-making. • Continuously monitor market dynamics, customer needs, and competitive activity, translating insights into actionable strategies. • Work closely with Marketing and Global Key Account Managers to align regional priorities with global initiatives. • Represent the BU at industry events, trade shows, and professional associations, strengthening market presence and networking with key stakeholders. • Partner with internal functions including Marketing, Planning, Customer Service, and Credit to ensure seamless customer experience and efficient order-to-cash processes. • Collaborate with peers in other BUs who manage the same customer groups to ensure unified company representation and synergy in account management. • Coordinate with Global Key Account Managers within the BU to align pricing, service, and growth strategies across regions.