• Independently lead end-to-end recruitment marketing campaigns for assigned business areas, managing intake, approvals, timelines, cross-functional workflows, coordination, billing, and vendor partnerships with minimal oversight in a fast-paced, high-volume environment. • Serve as a highly visible, trusted advisor to Talent Acquisition and Ops leaders, driving cross-functional collaboration, proactively managing priorities, and providing guidance to strengthen hiring outcomes. • Develop, deploy, and optimize campaigns across multiple channels (e.g., Indeed, LinkedIn, Meta, Google Ads), including asset creation from employer brand templates, landing page management, event promotion, and sponsored job management. • Monitor metrics, analyze trends, and create dashboards, reports, and executive-ready summaries. Translate findings into actionable recommendations to optimize campaigns, ROI, and processes. • Partner with internal teams and external vendors to ensure campaigns are on-brand, scalable, and effective. • Identify opportunities to enhance recruitment marketing strategies, apply systems thinking to identify patterns and trends, implement scalable best practices, and stay current on industry trends in recruitment marketing, media, and employer branding.