• Own and align marketing-sourced pipeline to ARR and PE goals. • Execute global ABM for high-value enterprise accounts. • Develop and implement scalable digital and field marketing programs. • Continuously optimize funnel conversion and ROI. • Lead development of value propositions, buyer insights, and competitive GRC positioning. • Create compelling executive-level content (compliance, audit, risk mitigation, ROI). • Build customer advocacy (case studies, references, communities). • Build and support channel, advisory, integration, and technology partners with co-marketing. • Equip partners with messaging, collateral, and thought leadership. • Establish a metrics-driven operating cadence: dashboards, forecasts, attribution, and KPI reporting. • Own funnel analytics, segmentation, campaign performance, and pipeline velocity. • Drive CAC efficiency and accurate forecasting with Finance and Sales. • Build, develop, and mentor the marketing team and agency ecosystem. • Partner with Sales, Product, and Customer Success on GTM strategy. • Present strategy, progress, insights, and investment recommendations to the CEO, Board, and PE sponsors.