• Define and own company-wide positioning, messaging, and market differentiation • Translate complex, highly technical infrastructure capabilities into clear, differentiated customer value propositions • Establish and refine ideal customer profiles, buyer personas, use cases, and end-to-end buying journeys • Partner closely with Product and Engineering on roadmap narrative, packaging, and launches • Lead major product launches with strong internal and external readiness • Drive cross-functional alignment across Product, Sales, Solutions Engineering, and Customer Success • Own the strategy and outcomes through which marketing drives pipeline, revenue growth, and customer expansion • Define and lead the company’s growth and demand strategy, ensuring alignment across product marketing, field organizations, partners, and revenue teams • Oversee the sales enablement strategy, including messaging frameworks, executive-level pitch narratives, and competitive intelligence • Partner with Sales leadership to shape vertical strategy, account prioritization, and enterprise pipeline growth • Build, scale, and lead a world-class, global product marketing–led organization • Foster a culture of excellence, development, and career growth; lead through vision, clarity, and accountability • Establish clear metrics, operating cadence, and accountability across the marketing function • Serve as a strategic advisor and thought partner to product and go-to-market leadership • Represent the company with industry analysts and financial stakeholders • Shape market understanding of strategy and differentiation • Engage directly with customers to inform positioning and build advocacy • Present to and influence executive leadership teams and Boards • Ensure the brand consistently reflects technical rigor, credibility, and long-term trust with enterprise customers • Maintain disciplined, consistent messaging across all external communications, including the website, content, public relations, and events • Emphasize clarity, accuracy, and substance in all communications, avoiding promotional excess and maintaining enterprise-grade standards