• Develop and implement a long-term vision and roadmap for the brand, aligning it with PANOS’ overall business objectives. • Make decisions about the brand portfolio (e.g., expanding, consolidating, or retiring products). • Assess and refine the brand's market positioning relative to competitors to ensure sustained growth and differentiation. • Maintain accountability for the brand’s profit and loss (P&L), balancing revenue growth with cost control. • Allocate marketing budgets and partner with Sales to ensure effective use of trade spending to maximize ROI. • Lead pricing decisions, considering market dynamics, costs, and consumer willingness to pay. • Utilize data tools (e.g., Nielsen, IRI, SPINS) to analyze sales trends, market share, and promotional effectiveness. • Partner with Operations team to ensure accurate forecasting and inventory management. • Identify and implement efficiencies across business processes impacting the brand. • Collaborate with PANOS Sales team and broker partners to align on brand objectives, distribution priorities, and promotional strategies. • Guide Sales team on brand assortment priorities and customer targets to deliver expansion goals. • Utilize key brand messaging, consumer insights, and market data to build effective selling stories to secure buy-in for new distribution or offerings. • Evaluate trade promotions, adjust strategies based on data, and ensure effective return on trade investment. • Identify consumer needs, analyze market trends, and collaborate with R&D to create products that align with brand strategy. • Plan and execute product launches, coordinating with R&D, Sales, and Operations teams. • Leverage consumer insights and market data to refine products and maintain high standards in design, functionality, and appeal. • Oversee the development and execution of marketing campaigns that support broader business goals. • Lead the development and execution of marketing campaigns across digital and social media; collaborate with external creators to ensure content resonates with target audiences. • Develop shopper marketing programs to drive awareness and trial at key customers.