The USA Brand Activation Manager will lead the delivery of Rapha’s activation program across the United States, responsible for planning and executing a calendar of events, athlete activations, and grassroots initiatives to drive brand heat and community growth. This involves owning end-to-end execution of physical brand experiences, managing assets, and coordinating athlete integration for content creation.

This role is responsible for shaping the visual strategy across approximately 30 stores nationwide, overseeing new layouts, seasonal presentations, and brand installations to ensure an engaging and cohesive customer experience. Key duties include leading brand-focused design execution, managing implementation across the fleet, inspiring innovation through trend monitoring, and leading/mentoring a small direct team.

The Head of Brand Marketing will define and lead the overarching brand strategy, positioning, narrative, and voice for Company as the company scales. This leader will also champion bold, integrated campaigns and brand moments designed to drive cultural conversation and relevance across all channels.

This role focuses on sourcing and closing partnerships with celebrities, athletes, and high-profile public figures, leading the entire partnership lifecycle from identification to ongoing relationship management. The manager will also identify cultural collaboration opportunities to showcase AI-powered video capabilities.