• Define product marketing strategy for Payward Services: Partner with product, sales, and BD teams to craft the GTM vision across our full infrastructure suite — crypto trading, on/off-ramps, tokenized equities, derivatives, staking, and indices. • Drive GTM execution: Own end-to-end go-to-market planning and execution for Payward Services product launches, service line expansions, and client integrations. Translate complex infrastructure offerings into clear, compelling market narratives. • Shape positioning and messaging: Develop differentiated positioning for each service line and each client segment — fintechs, banks, exchanges, asset managers, and DeFi protocols. Build messaging that speaks to real business outcomes, not feature lists. • Build and scale sales enablement: Create the collateral, playbooks, battlecards, case studies, and objection handling frameworks that help the Payward Services sales team acquire and retain clients. Own the rebrand of existing Ramp and Embed materials under the Payward Services identity. • Own the content and social proof engine: Develop client case studies, video testimonials, and thought leadership content that builds Payward Services' credibility in market. Partner with design and content teams to bring stories to life across web, sales, and campaigns. • Lead market and competitive intelligence: Develop deep expertise on the B2B digital asset infrastructure landscape — including competitor offerings, buyer dynamics, and emerging client needs across fintech, banking, and DeFi. Translate insights into messaging and strategy. • Support demand generation: Partner with growth and paid media teams on ABM campaigns, lifecycle marketing, and inbound programs targeting priority segments. Ensure messaging consistency across every channel and touchpoint. • Champion KPIs that matter: Align marketing impact with business outcomes — client acquisition, pipeline contribution, deal velocity, and revenue from Payward Services clients.