• Develop and execute a scalable channel strategy to achieve revenue and market expansion goals. • Identify and onboard new partners - including resellers and distributors. • Define success metrics for partner performance and regularly report on results. • Drive joint business planning, co-selling strategies, and pipeline growth with key partners. • Build and maintain strong, trust-based relationships with partners to foster long-term success and partner retention. • Develop training, certification, and enablement programs to equip partners with the tools and knowledge they need. • Collaborate on co-marketing campaigns and events to increase visibility and lead generation. • Conduct regular partner business reviews to assess performance and identify new opportunities. • Identify opportunities for geographic or vertical market expansion through partnerships. • Stay informed on industry trends, competitor activity, and evolving market dynamics to refine channel strategy. • Work cross-functionally to align partner feedback with Nametag’s product roadmap and customer needs.