• Launch states: Execute entry plans for priority markets—mapping opportunities, securing distributors, and opening first anchor accounts. • Distributor partnerships: Identify, pitch, and onboard the right partners; manage day-to-day relationships and support joint business plans. • Retail sell-in: Win doors across convenience, smoke/vape, wellness, and dispensary channels (where compliant). Own pipeline, presentations, and negotiations. • Sell-through support: Work with brand and ambassador teams on training, vendor days, and POS materials that drive repeat velocity. • Key account growth: Target and expand high-value chains and independents; support programs that secure reorders and placement. • Forecasting & reporting: Track pipeline progress, doors opened, velocity, and reorder cadence. Keep leadership updated with accurate forecasts. • Compliance-minded: Ensure all launches align with state-by-state rules for labeling, claims, testing, and pricing.