• The Digital Marketing Specialist supports the execution of digital content across Catalyst Acoustics Group’s portfolio of brands. • Responsible for website content & maintenance across all Catalyst companies’ websites, tactical execution of marketing campaigns through Pay Per Click (PPC), Email Marketing and social media. • Manage website content, landing pages, and web data across Contao content management systems. • Research, implement, and optimize SEO keywords across the company’s websites and marketing materials. • Publish and maintain content within the company’s content management system (CMS). • Make routine website updates such as product information changes, image swaps, copy edits, and content refreshes. • Assist with content quality checks and testing before content goes live. • Flag issues, errors, or outdated content to the Director of Marketing Technologies. • Monitor and report on website performance metrics (e.g., traffic, engagement, conversions). • Use tools like Google Analytics/Search Console to evaluate SEO and content effectiveness. • Troubleshoot minor CMS issues and coordinate with developers for more complex fixes. • Plan, build, and launch paid media campaigns across platforms such as Google Ads and LinkedIn. • Continuously analyze paid acquisition performance, deriving insights and recommendations. • Manage PPC campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. • Track, report, and analyze website metrics and PPC initiatives and campaigns. • Work with marketing, sales, and product teams to gather information needed for content updates. • Coordinate with content & design teams to ensure copy aligns with layouts and visuals. • Follow established workflows and timelines to support on-time content delivery.