• Owns the operational administration of marketing campaigns for the PICPA and CPA Crossings. • Partners with the Marketing Manager to inform optimization and continuous improvement through performance reporting and insights. • Design, execute, and evaluate integrated marketing campaigns across email, web, SEO, social media, digital advertising, and print. • Synthesize performance data, operational insight, vendor and stakeholder input to drive improvements in engagement, conversion, and revenue outcomes. • Provide copywriting support for digital, web, print, and social media channels. • Serve as a key operational point of contact for third-party vendors, evaluating recommendations, clarifying requirements, and ensuring solutions align with campaign objectives and technical realities. • Collaborate with internal marketing staff, designers, PR partners, sponsors, and external contributors. • Act as a liaison with PR partners to support visibility of PICPA initiatives and staff. • Analyze campaign performance data to identify patterns, inefficiencies, and growth opportunities. • Track marketing-related revenue tied to membership, education products, fundraising, and other offerings. • Share insights with Marketing leadership to support planning and optimization. • Maintain accurate campaign documentation, timelines, assets, and performance records in Asana, HubSpot, CMS, and related systems.