• Own Blueprint’s product positioning and messaging across all product lines • Lead go-to-market strategy for new product launches and major product iterations • Build messaging frameworks that translate scientific rigor into clear, compelling consumer narratives • Partner closely with Growth and E-Commerce to improve conversion, retention, and LTV through sharper product communication • Collaborate with Science and Legal teams to ensure accuracy and compliance across all product marketing claims • Develop and maintain a product marketing playbook: launch process, GTM channel best practices, testing, learnings, and iteration • Drive customer research, segmentation, and competitive analysis to inform positioning and R&D roadmap decisions. • Manage and grow a product marketing team over time (hire, develop, set standards) • Ensure all product storytelling reinforces Blueprint’s credibility, precision, and mission