• Develop and implement go-to-market strategies for new product launches and updates. • Define target market segments and create tailored messaging and positioning for each. • Collaborate with Product, Sales, Marketing, and other teams to ensure successful product launches and ongoing marketing support. • Partner closely with Executive Leadership Team, serving as a strategic voice in overall product vision and roadmap. • Provide a cohesive content strategy that aligns with the overall brand and product messaging. • Craft compelling narratives that effectively communicate the value and benefits of our products to various stakeholders. • Oversee the creation of high-quality product content, including presentations, sales collateral, user guides, and other supporting documentation. • Partner with Marketing as needed to consult on the creation of high-quality content, including case studies, whitepapers, blog posts, videos, and presentations. • Build and maintain strong relationships with industry analysts to enhance the company's visibility and reputation in the XM industry. • Manage and coordinate analyst briefings, inquiries, and research engagements. • Develop and execute strategies to influence analyst reports and ensure positive coverage of our products. • Create and deliver sales tools, training materials, and presentations to support the Sales and Client Org teams. • Train Sales and Client Org teams on product positioning, storytelling techniques, and competitive differentiation. • Conduct market research to understand customer needs, market trends, and the competitive landscape. • Use insights from research to inform product positioning, messaging, and overall marketing strategy. • Lead and mentor a team of product marketing professionals, fostering a collaborative and high performance culture. • Set clear performance goals, provide regular feedback, and support professional development for direct reports. • Establish KPIs and metrics to measure the effectiveness of product marketing initiatives. • Analyze campaign performance and make data-driven adjustments to optimize results.