Yelp

Looking for a #FiveStarCareer? We know just the place!

Senior Product Marketing Manager, Enterprise Measurement – Attribution

Product MarketingProduct MarketingFull TimeRemoteTeam 1,001-5,000Since 2004H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

33 days ago

Salary

$126K - $236K / year

Bachelor Degree8 yrs expEnglish

Job Description

• Develop and execute refine pilot and go-to-market strategies for new and existing attribution solutions and features (e.g. Yelp’s Conversions API) • Partner with Enablement and go-to-market teams to build and implement targeted adoption strategies to ensure continued growth of critical measurement solutions • Design and lead research initiatives to understand attribution trends and perceptions among clients and prospects and translate insights into actionable recommendations to inform product and go-to-market strategies • Collaborate with Product to create and package measurement frameworks and playbooks tailored to key advertiser segments to help both clients and Yelp win • Co-develop internal resources and provide ongoing expertise to strengthen measurement knowledge across Yelp’s account teams, in partnership with Enablement • Build compelling narratives and positioning, and create marketing content (web resources, case studies etc) to strengthen Yelp’s market presence and address common measurement challenges • Represent the voice of the customer in leadership & cross-functional planning forums, ensuring that go-to-market needs and frontline learnings inform roadmap and priorities • Track and communicate adoption wins & challenges and support ongoing knowledge sharing throughout the organization.

Job Requirements

  • 8–10 years of relevant experience (including direct work in advertising and adtech/martech measurement solutions)
  • 4-6 years in B2B Product Marketing
  • Well-versed in privacy trends, attribution methodologies, and advertiser needs for large, enterprise clients
  • Experience working with / supporting sophisticated measurement solutions, including conversion APIs
  • End-to-end experience owning GTM strategies for technical products and driving research & discovery in ambiguous, fast-moving environments
  • Excel at cross-functional collaboration, influencing both strategy and execution
  • Builder and storyteller, with equally strong analytical and creative chops
  • Excellent project management skills and the ability to multitask
  • Comfortable leveraging AI-powered tools and technologies to drive insights, optimize workflows, and enhance outcomes
  • Communicate clearly and persuasively in writing and presentations, and feel comfortable engaging all levels, including C-suite executives
  • Value inclusion, enjoy mentoring others, and embrace curiosity and growth.

Benefits

  • Full medical, vision, and dental
  • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
  • 12 paid holidays, plus one floating holiday
  • Up to 14 weeks of parental leave
  • Monthly wellness subsidy
  • Work from home reimbursement
  • Flexible spending account
  • 401(k) retirement savings plan
  • Employee stock purchase plan

Related Categories

Related Job Pages

More Product Marketing Jobs

Senior Product Marketing Manager, Enterprise Measurement & Attribution

Yelp

Looking for a #FiveStarCareer? We know just the place!

Product Marketing33 days ago
Full TimeRemoteTeam 1,001-5,000Since 2004H1B Sponsor

You are a strategic, results-driven product marketer with deep expertise in digital measurement. You love simplifying complex attribution topics and building compelling narratives that change how advertisers make decisions. You’re energized by new challenges, thrive on cross-fu...

Product MarketingGo-to-Market StrategyDigital MeasurementAttributionAdTechMarTechMarket ResearchConversion APIGTM StrategyB2B Marketing
United States
$126K - $236K / year

GTM Planning – Operations Analyst

GitLab

Build software faster. The One DevOps Platform enables your entire org to collaborate around your code. We're hiring.

Product Marketing33 days ago
Full TimeRemoteTeam 1,001-5,000Since 2014H1B No Sponsor

GTM Planning & Operations Analyst supporting GitLab's go-to-market strategy and analytics.

SQLTableauGo
United States
$75.6K - $162K / year

Senior Manager Product Marketing

Thryv

At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful. We support businesses across the U.S. and our team members are located across the country, and internationally. We operate as a work from anywhere company and believe this allows us to be more productive. Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning. Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine. Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask. Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place. Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career. DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done). Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity. Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.

Product Marketing33 days ago
Full TimeRemoteTeam 1,001-5,000

At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never sto...

Product MarketingProduct PositioningValue PropositionB2B SaaSMarketing AutomationCRMContent CreationGo-to-Market StrategyProduct LaunchCompetitive AnalysisAdobe Creative SuiteMicrosoft Office
United States
$146K - $195K / year
Full TimeRemoteTeam 1,001-5,000H1B Sponsor

Senior Product Marketing Manager focusing on lifecycle strategies at Alteryx

California + 3 moreAll locations: California, Florida, Illinois, Washington
$118K - $154K / year