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ARMRA®

The Leaders in Colostrum™

Senior Director of Growth Marketing

Growth MarketingGrowth MarketingFull TimeRemoteSeniorTeam 51-200Since 2020Company SiteLinkedIn

Location

United States

Posted

2 days ago

Salary

Not specified

Seniority

Senior

Bachelor Degree8 yrs expEnglishSpark

Job Description

• Own acquisition strategy across Meta and TikTok, with direct responsibility for scaling TikTok Shop revenue. • Develop and execute performance strategies aligned to CAC, ROAS, revenue, and contribution margin targets. • Integrate paid social and TikTok Shop strategies into a cohesive full-funnel growth plan. • Lead end-to-end TikTok Shop scaling strategy, including content strategy, in-app commerce optimization, and performance tracking. • Identify and execute growth levers specific to TikTok Shop (creator whitelisting, Spark Ads, affiliate integrations, etc.). • Personally manage and optimize campaigns in Meta Ads Manager and TikTok Ads Manager. • Partner closely with eCommerce to align paid traffic with high-converting landing pages. • Analyze performance data to identify scaling opportunities and inefficiencies.

Job Requirements

  • 8–12+ years of growth or performance marketing experience in DTC or eCommerce.
  • Proven success scaling Meta and TikTok — including hands-on experience growing TikTok Shop revenue.
  • Deep expertise in paid social testing frameworks, creative iteration cycles, and performance optimization.
  • Strong understanding of DTC funnels, landing page optimization, and contribution margin economics.
  • Highly analytical with strong comfort in interpreting performance data and forecasting growth.
  • Comfortable operating both strategically and tactically in fast-moving environments.
  • Strong cross-functional collaborator who works seamlessly with Creative and eCommerce teams.
  • Advanced proficiency in Meta Ads Manager, TikTok Ads Manager, and related analytics tools.

Benefits

  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible working arrangements
  • Professional development

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