• Own content strategy and organic visibility across SEO and AEO, including the creation and optimization of written content such as website pages, blogs, case studies, customer stories, and sales enablement materials • Interview internal stakeholders and customers to extract expertise, technical detail, and real-world insight, then translate that knowledge into clear, reusable content • Own SEO and AEO content strategy, ensuring content is structured for search intent, entity relevance, and answer-based platforms • Develop, write, and own email nurture sequences within HubSpot for cold and early-stage leads, including messaging, structure, and ongoing optimization • Serve as the organization's primary writer for all customer-facing and marketing content, including website copy, marketing materials, advertisements, and internal communications • Manage and coordinate external graphic design support (freelance, offshore, or vendor-based) to ensure visual execution aligns with content strategy, brand standards, and campaign priorities • Lead sourcing, onboarding, and ongoing management of external design resources, including selecting partners, defining workflows, setting quality standards, and managing timelines • Ensure content quality, messaging consistency, and cross-channel alignment to support brand credibility and organic visibility • Serve as the final review point for content and marketing materials used by internal teams and franchisees • Own organic social media strategy and execution, including content calendar development, post creation, profile maintenance, performance tracking, and routing inbound inquiries to appropriate teams • Serve as the central intake and coordination point for internal and franchise marketing requests, setting priorities and ensuring timelines and quality standards are maintained • Support events, trade shows, and internal initiatives through coordination of content, branded materials, and supporting resources • Maintain organized systems for content, assets, templates, and approvals to support reuse and scale • Manage and direct marketing support vendors to ensure timely, high-quality execution