• Lead the overall development and execution of Brightside’s multi-channel client engagement strategy, ensuring alignment with customer success goals and business priorities • Develop the 2026 Client Engagement and Communications Plan in partnership with Customer Success and other internal stakeholders • Ensure all client engagement activities reinforce Brightside’s brand voice, values, and engagement objectives • Act as the primary strategic liaison between Marketing, Customer Success, and Product, ensuring cohesive communication strategies across all touch points • Oversee the planning and deployment of targeted, segmented engagement campaigns across email, mailers, push notifications, and in-app messaging • Set and manage deployment schedules for major campaigns (e.g., Consolidated Credit, Student Loan Wage Garnishments, Free Financial Tools) • Direct the creation of campaign briefs, timelines, and execution plans to ensure timely delivery and cross-team coordination • Ensure campaign deliverables are error-free, on-brand, and optimized for engagement and conversion • Provide creative direction and feedback on all marketing and communication materials, ensuring consistent messaging and design across channels • Oversee the evolution of Brightside’s visual and narrative identity to support client engagement goals and campaign differentiation • Collaborate with internal design, content, and product teams to translate business objectives into compelling, actionable creative outputs • Review, analyze, and synthesize campaign performance data to identify insights and optimize engagement strategies • Establish frameworks for reporting and continuous learning across clients and channels • Maintain and evolve marketing project documentation and playbooks to ensure ongoing alignment with Brightside’s strategic objectives • Participate actively in cross-functional meetings, sharing updates, priorities, and insights to inform decision-making and alignment