GenScript

Make People and Nature Healthier through Biotechnology

Regional Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 5,001-10,000Since 2002H1B SponsorCompany Site LinkedIn

Location

Massachusetts

Posted

1 day ago

Salary

Not specified

Seniority

Senior

Bachelor DegreeEnglish

Job Description

• Develop and execute comprehensive a regional marketing plan aligned with global campaigns, product launches, and strategic sales priorities • Drive demand generation through regional programs such as third-party trade shows, seminars, webinars, ABM and owned events • Build and execute an Account-Based Marketing (ABM) program for strategic accounts and segments, in close partnership with sales • Serve as a trusted partner to regional sales, aligning on go-to-market priorities and pipeline goals • Own regional marketing pipeline targets and ensure alignment with business objectives • Source and leverage critical metrics to advise and monitor field marketing performance and optimize strategies to maximize ROI

Job Requirements

Bachelor’s degree in Life Sciences, Biotechnology, or a related discipline
Proven track record of driving measurable pipeline growth, either in partnership with sales or through direct experience in commercial roles, in life science related disciplines
Experience working in a global organization with regional responsibility
Expertise in at least one of the following: field marketing, ABM, event strategy and third-party networking
Data-driven mindset with the ability to translate marketing performance into demand generation and sales outcomes
Excellent communication, influence, and stakeholder management skills.