• lead the development and execution of Medallion’s conference and field event strategy, ensuring alignment with revenue targets, ICP priorities, and market expansion goals • partner directly with the Head of Demand Generation to identify, evaluate, and contract with high-impact event partners, conferences, trade shows, and industry expos that align with our target personas and growth markets • conduct structured research and evaluation of prospective events, building and maintaining relationships with event organizers, associations, and ecosystem partners to secure high-value sponsorships and long-term partnerships • identify and execute supporting opportunities beyond booth presence — including speaking engagements, panel placements, executive roundtables, hosted dinners, curated networking events, and auxiliary activations that elevate Medallion’s thought leadership • serve as the primary point of contact for Sales, Product Marketing, and executive stakeholders regarding conference strategy, ensuring alignment on target accounts, messaging focus, and meeting goals • develop and execute comprehensive pre-event activation strategies that drive awareness of Medallion’s presence, including targeted email campaigns, LinkedIn promotion, SDR outreach sequences, executive meeting scheduling, and account-based engagement plans • partner with Sales leadership to secure high-value meetings in advance of events, aligning outreach to priority accounts and target personas • coordinate closely with Marketing Operations to ensure accurate tracking of registrations, meeting bookings, engagement metrics, sourced pipeline, and influenced pipeline • create clear internal visibility into event objectives, account targets, and onsite goals so that Sales and executive teams are aligned before arrival • oversee onsite execution to ensure premium brand representation, seamless logistics, and high-quality executive experiences • develop structured post-event follow-up campaigns in partnership with Demand Generation and SDR teams to convert engagement into qualified pipeline • establish a regular cadence of reporting and analytics on field marketing performance, presenting insights and ROI to Marketing leadership and the executive team • continuously refine the event-to-pipeline motion by analyzing performance data, identifying gaps, and implementing optimization strategies