Role Description

Tradewater is seeking a highly technical, data-driven marketing professional to own the infrastructure and execution of our digital growth engine. This role is responsible for:

• Campaign setup
• User tracking architecture
• Conversion event accuracy
• Technical SEO
• Paid media execution
• Analyzing data to make improvements in execution

This role will ensure that data flows seamlessly across platforms, that the website is technically optimized for search and generative engine (GEO) visibility, and that paid media campaigns are properly implemented and measured. This role partners closely with content development to drive measurable demand and growth.

The Technical Marketer position is primarily remote; however, candidates must be available, able, and willing to travel according to the requirements listed below, including internationally as needed.

Applications for this position will be accepted through Monday, March 30, 2026, and are open to candidates located in timezones aligned with the Americas, Western Europe, or Central Europe. Please include as part of your application a cover letter detailing your interest and experience with respect to this role.

Qualifications

• 3-5 years of experience in marketing, advertising, or similar
• Proficiency with SEO tools and web analytics platforms, such as SEMrush, Google Analytics
• Experience with tag management systems
• Demonstrated experience with generative engine optimization best practices, strategy, and execution
• Understanding of HTML/CSS – ability to read basic syntax, tag placement
• Strong understanding of event tracking architectures, data attribution models, and marketing automation integrations
• Demonstrated experience in growth advertising to generate leads
• Experience with e-commerce systems and product-based advertising
• Experience with content management systems
• Excellent analytical and data visualization skills
• Strong written and verbal communication skills
• Strategic thinking and problem-solving abilities
• Adaptability and ability to manage change
• Ability to use creative and analytical thinking to solve design challenges
• A commitment to staying updated on the latest design trends and technologies
• Project management skills and the ability to meet deadlines
• Ability and willingness to travel as needed (expected travel is less than 10% of total time)

Requirements

• Conduct technical SEO audits
• Analyze performance data, report on key metrics, and stay current with SEO and GEO trends
• Monitor SERP performance and competitive positioning
• Identify and help implement technical fixes to improve website performance, site structure, user experience, and other core web vitals
• Develop and execute strategies to acquire high-quality backlinks from authoritative websites
• Work closely with cross-functional teams, such as content writers, web developers, designers, and marketing, to ensure SEO and GEO best practices are integrated into their work
• Use tools like Google Analytics to track performance, analyze data, and report on key performance indicators (KPIs) to stakeholders
• Keep up to date on the latest trends, algorithm changes, and new technologies to maintain a competitive edge
• Implement and maintain tracking architecture (pixels, tags, events)
• Troubleshoot attribution issues
• Ensure compliance with privacy regulations (cookie consent, tracking limitations)
• Build, launch, and optimize advertising campaigns (PPC)
• Conduct A/B testing on landing pages and ads

Benefits

• A bonus program to recognize the shared success of our team
• Multiple paid time away from work offerings; including personal and sick time, parental leave, and company and floating (flex) holidays
• Home office reimbursement for new team members to support a productive home working environment
• An annual professional development budget for you to further your growth
• Free mental health benefits and services
• A team-wide annual retreat – an opportunity to spend quality in-person time with other Tradewateurs
• Employer provided insurance including health, life, disability; with options to elect dental, vision and other supplemental coverage (currently available in the U.S.)
• Safe Harbor 401(k) retirement plan with an annual employer contribution