• Manage and optimize Meta ad accounts across assigned clients, hitting client revenue and spend projections • Develop and execute testing strategies across creative, audiences, and copy • Analyze performance data and surface actionable insights to the pod • Collaborate with the Creative Strategist on briefs and feedback loops • Build a standardized Meta account structure playbook for DTC brands • Develop a scaling framework with documented thresholds and triggers • Lead onboarding research for new clients including competitor analysis, creative audits, and platform insights • Own creative strategy across each account — translating insights into briefs, testing roadmaps, and creative hypotheses • Own daily client communication within Slack, keeping clients updated on performance, creative needs, and key developments • Confidently run bi-weekly strategy calls with clients, delivering insights with clarity and poise • Prepare clear, actionable weekly reports highlighting key performance insights and next steps • Stay ahead of Meta platform updates, media buying strategies, and eCommerce trends • Monitor ad account performance over weekends, proactively addressing significant changes in spend or delivery