• Own quarterly and annual marketing-sourced and marketing-influenced pipeline targets • Develop quarterly demand plans aligned to revenue goals and priority segments • Forecast pipeline performance and proactively identify risks, gaps, and corrective actions • Establish and manage funnel metrics from Inquiry through Closed Won • Continuously optimize channel mix, conversion rates, and cost efficiency • Plan and execute multi-channel campaigns across: • Drive segmentation, personalization, and testing strategies to improve engagement and conversion • Partner with Product Marketing to activate positioning and messaging within campaigns • Own the strategy, planning, and performance of trade shows, industry events, executive roundtables, and field programs • Treat events as a pipeline channel with defined meeting, opportunity, and revenue targets • Partner with Sales to identify target accounts and establish pipeline goals for each event • Execute structured pre-event outreach, onsite conversion strategies, and post-event follow-up within 24–48 hours • Track and report event ROI based on meetings, opportunities, pipeline, and revenue generated • Partner closely with Sales leadership on ICP targeting, territory priorities, and account selection • Align demand programs with outbound and account-based sales efforts • Define and manage lead routing, follow-up SLAs, and qualification standards • Build nurture, retargeting, and mid-funnel programs to accelerate deal progression and improve win rates • Partner with Marketing Operations to ensure: • Optimize execution within HubSpot and related tools • Operate with an AI-native approach, leveraging AI to accelerate campaign development, content creation, audience targeting, personalization, testing, and performance optimization • Identify opportunities to improve efficiency, automation, scalability, and AI-driven decision-making across the demand engine • Depending on organizational structure, this role may manage Marketing Operations resources, BDR team, and performance-focused content or campaign specialists.