• Lead and scale the sales organization across SMB and Mid Market while building the structure, talent, and strategy required to win in enterprise • Own the new logo acquisition strategy and channel sales motion, creating a predictable and repeatable pipeline engine • Design and execute the upmarket strategy, including territory design, segmentation, enterprise playbooks, and deal support structure • Recruit, develop, and elevate sales leaders and individual contributors, building a high accountability culture grounded in performance and coaching • Build the operating system for sales, including forecasting rigor, pipeline discipline, compensation planning, onboarding, and enablement • Partner closely with Marketing, Product, Operations, and Finance to refine positioning, pricing, packaging, and the end to end customer journey • Deliver consistent revenue growth while improving sales efficiency, ramp time, and overall productivity • Other duties as assigned.