• Creating short-form and long-form content that builds trust, engagement, and community • Crafting strong hooks, captions, stories, and messaging that resonate with a purpose-driven audience • Showing up confidently on camera (talking head, lifestyle content, voiceovers, etc.) • Developing content that leads to real action — engagement, sign-ups, conversations, and movement • Assisting with identifying and collaborating with UGC-style creators when appropriate • Maintaining a brand voice that is faith-based, encouraging, bold, grounded, and modern • Delivering content consistently with ownership, excellence, and follow-through