• Lead the development and execution of Poppy & Peonies’ affiliate marketing strategy, with a strong focus on TikTok Shop and creator-led commerce. • Identify, recruit, and onboard high-performing creators, affiliates and UGC partners who align with the brand and can drive meaningful revenue. • Build and manage long-term relationships with creators, influencers, and affiliate partners and brand collaborators to ensure consistent collaboration and performance. • Own and grow brand partnerships and collaborations, identifying opportunities to co-create campaigns, products, or moments that introduce Poppy & Peonies to new audiences. • Develop and manage a UGC ecosystem, sourcing and nurturing creators who can produce high-performing, conversion-driven content at scale. • Track, analyze, and optimize affiliate performance to scale revenue through data-driven decisions. • Develop campaigns and incentives that motivate creators to promote Poppy & Peonies products authentically and effectively. • Identify opportunities for brand collaborations and partnership campaigns that introduce Poppy & Peonies to new audiences. • Work closely with the marketing and social teams to ensure affiliate content aligns with brand voice, campaign priorities, and product launches. • Monitor emerging trends across TikTok, creator commerce, and affiliate platforms to continuously evolve our strategy. • Build systems and processes to help the affiliate program scale efficiently as the company grows in the U.S. market.