Humana logo
Humana

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it.

Director of Content Design

Content Marketing ManagerContent Marketing ManagerOtherRemoteLeadTeam 10,001+Since 1961H1B SponsorCompany SiteLinkedIn

Location

California + 3 moreAll locations: California, Illinois, Montana, South Dakota

Posted

4 days ago

Salary

$201.6K - $277.2K / year

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

• Define and scale a comprehensive UX content design strategy across Humana’s digital ecosystem. • Establish long‑term vision grounded in health literacy, accessibility, and trust—ensuring content meets diverse member needs and regulatory expectations. • Lead, mentor, and grow a best‑in‑class content design team supporting web, mobile, chatbot, voice, and emerging digital touchpoints. • Foster a culture of excellence, creativity, inclusion, and craft‑driven impact. • Ensure a consistent, human, and inclusive voice that reflects Humana’s values of kindness, clarity, and care. • Guide teams in creating content that is empathetic, understandable, and supportive—especially when addressing complex healthcare topics. • Collaborate with leaders across Product, Experience Design, Engineering, Marketing, Compliance, Legal, and Clinical organizations. • Ensure content strategy is aligned with enterprise priorities and integrated throughout the product lifecycle. • Design and scale frameworks, taxonomies, governance models, and systems that ensure content quality and efficiency across teams. • Oversee capabilities for localization, personalization, content reuse, and structured content management. • Use user research, data, analytics, and behavioral science to inform content decisions and optimize member engagement. • Champion experimentation, testing, and continuous learning to measure and improve content performance. • Oversee editorial standards, content workflows, and content operations. • Ensure high‑quality, compliant, efficient delivery of content across all Consumer Digital products.

Job Requirements

  • 10+ years of experience in UX content design, content strategy, product writing, or editorial leadership—preferably in healthcare, insurance, or similarly regulated industries
  • 5+ years leading content or design teams within large, matrixed, or complex organizations
  • Demonstrated ability to influence senior leaders through strong communication, executive presence, and strategic thinking
  • Expertise in health literacy, plain language, accessibility (WCAG/ADA), and inclusive content practices
  • Proven experience implementing and scaling content systems, including content design systems, CMS workflows, taxonomies, and metadata structures
  • Bachelor’s or advanced degree in Communications, English, Journalism, Human‑Centered Design, or a related field

Benefits

  • medical, dental and vision benefits
  • 401(k) retirement savings plan
  • time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
  • short-term and long-term disability
  • life insurance
  • many other opportunities

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