• Own Airtable's demand generation content strategy. • Act as a bridge between Product Marketing's positioning and Demand Gen's conversion goals. • Gather and synthesize stakeholder feedback into a strategy and content plan. • Own the demand gen content roadmap as a living experiment - constantly testing new formats, channels, and approaches. • Use AI daily for brainstorming, rapid prototyping, audience research, and identifying content opportunities. • Own the production of high-impact anchor content, using AI to compress timelines from weeks to days. • Measure what matters, kill what doesn't work, double down on what does.