• Own and manage our strategic initiatives with franchise and associations partnerships including marketing opportunities, webinars, events, etc • Analyze and review the performance of lead generation and sales into designated brands, including financial analysis • Build and manage playbooks for each of our target brands, keeping accurate records of TMS and payroll systems by brand, including monitoring TMS transitions to communicate to GTM and CS teams • Own the creation and management of brand-specific cadences for each target brand/industry, utilizing up-to-date intel • Manage and track performance of cadences in Salesloft Leverage AI to streamline our enablement process with Franchise BDRs and AEs • Partner closely with RevOps to ensure accurate reports are created to track brand penetration and conversion • Build a network of franchise brand referrals using tools like Deeto Partner with marketing to ensure GTM teams have necessary assets and content for target brands - one sheets, press releases, customer testimonials • Systematically ensure we are building an asset library for all target brands Partner with franchise brand managers and the DailyPay events team on executing events and marketing initiatives to drive customer loyalty and new opportunity generation • Help manage strategic initiatives with franchise associations and channel partners, including sales training, joint-press campaigns, case studies, and webinars • Manage and track marketing deliverables and report on progress, campaign and event results • Analyze and review the performance of lead generation and sales into designated brands, including financial analysis • Attend events and conferences as necessary to represent the company