• elevate the Forensics marketing function from mostly reactive to proactive • serve as the senior Marketing Business Partner to the Forensics business group leadership team • shape priorities, and ensure marketing investment is tightly aligned to business growth goals • collaborate closely with the VP of National Accounts and the VP of Business Development – Forensics • define and own the Forensics Business Group marketing strategy • establish annual and quarterly marketing objectives, success metrics, and investment plans tied directly to business outcomes • develop proactive, innovative content marketing campaigns that improve brand visibility • own Forensics demand generation strategy across inbound and outbound motions