• Maintain fitness of portfolio through full product lifecycle management, including complete and timely market and sales channel launch, ongoing maintenance of product positioning and end of life activities for obsolescence or portfolio rationalization • Set and achieve annual plans in alignment with RCL targets and RNA Financial plan • Drive adoption of current and new offerings, including engagement rate within each channel (i.e. how many reps / dealers are actively selling each product) • Improve Services attachment rates by aligning print solutions to customer needs • Customer Satisfaction & Retention improvement by addressing technology issues impacting product adoption • Research and translate market and competitive analysis into product strategy decisions, while educating key stakeholders • Consider competitive price points, internal margin expectations, overall market potential and individual competitor risks while managing overall product portfolio • Understand market factors that create opportunities and risks with our product portfolio, then set and execute a plan to address • Cross-functional leadership in support of product performance optimization • Work closely with the sales and marketing teams to devise strategies that drive unit sales, including strategy development, sales enablement, and performance tracking. • Define and monitor key performance indicators (KPIs) to measure product success and inform future development. • Identify potential risks to achieving sales targets and develop contingency plans. • Provide regular stakeholder reporting on sales progress, challenges, and opportunities. • Develop product positioning based on expected use cases and customer requirements, influencing Go To Market and Sales Enablement strategies. • Provide SME guidance for the development of sales enablement tools and training (e.g. website, brochures, FAQs, launch announcements, etc.). • Present and communicate value of assigned products to both internal and external stakeholders to maximize sales. • Work closely with key stakeholders to provide product insights, competitive information, to influence product development and portfolio success. • Measure product performance to recommend and implement appropriate actions to achieve targets • Other duties as assigned