Preowned Auto Logistics
Vehicle Transportation Made Easy
Marketing Specialist
Location
Massachusetts
Posted
56 days ago
Salary
Not specified
Bachelor Degree5 yrs expEnglish
Job Description
• Develop and execute multi-channel marketing strategies targeting dealerships, fleet operators, relocation partners, and consumers.
• Build and optimize campaigns across email, paid search, paid social, digital advertising, and content marketing to drive inbound leads and booked shipments.
• Segment audiences using customer type, behavioral, and demographic data.
• Optimize websites, quote funnels, landing pages, and email campaigns to improve conversion rates and ROI.
• Conduct A/B testing and performance analysis to continuously improve results.
• Track and report key metrics including lead volume, conversion rates, cost per lead, and customer acquisition cost.
• Partner with Sales, Operations, and Leadership teams to align marketing initiatives with revenue and service delivery goals.
• Manage marketing budgets and external vendors effectively.
• Identify and manage participation in national automobile transportation, automotive, fleet, and relocation trade shows.
• Attend events nationwide to engage prospects, partners, and customers, and support sales efforts.
Job Requirements
- 5+ years of digital marketing experience, preferably in service-based or logistics-related industries with B2B and B2C exposure.
- Proven success executing integrated marketing campaigns with measurable results.
- Strong experience with CRM systems, analytics platforms, marketing automation, SEM, paid social, and email marketing.
- Excellent communication, analytical, and project management skills.
- Ability to work independently and cross-functionally in a fast-paced environment.
Benefits
- Competitive Pay
- Generous PTO
- Health, Dental, Disability & Life Insurance
- Bagel Wednesdays
- Positive Collaborative Work Environment
- Company outings
- Food truck Friday
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