Role Description

The Head of Marketing Transformation and Strategic Initiatives leads strategic planning and drives transformation initiatives for the Marketing organization and key stakeholders. This leadership role is responsible for accelerating the shift toward a data- and artificial intelligence-driven, performance-oriented marketing model. This position owns the transformation roadmap to build a best-in-class direct bank marketing capability—drawing inspiration from leading digital-first banks while leveraging our Financial Center footprint. The role will architect a modern MarTech stack powered by artificial intelligence (AI) to target the right audiences, deliver personalized offers at scale, and execute high-efficiency, closed-loop campaigns. The Head of Marketing Transformation will oversee end-to-end funnel health:

• Defining the Direct Bank funnel
• Implementing performance measurement
• Diagnosing leakage points
• Driving corrective actions in partnership with IT, Product, Digital, Sales Operations, and Analytics

This role blends strategic vision, operational rigor, and hands-on leadership to deliver measurable growth across acquisition, cross-sell, and retention.

Qualifications

• University (Degree) Preferred
• 8+ years in marketing leadership roles spanning digital marketing, growth/performance marketing, or marketing operations
• Experience in the financial services industry specifically leading or supporting marketing for a direct digital bank
• Tenured experience leading large-scale marketing transformation or strategic initiatives in financial services leading deposits as a marketing solution
• Hands-on experience working with modern Marketing technology stacks with a track record for standing up or modernizing a marketing technology stack
• Strategic systems thinker with operational rigor—able to translate vision into executable programs with measurable value
• Experience designing marketing operating models (RACI, funding, talent, vendor ecosystem) to support performance marketing within a regulated environment

Requirements

• 10+ years in marketing leadership roles spanning digital marketing, growth/performance marketing, or marketing operations (Preferred)
• Experience with deposit products and deposit marketing (Preferred)
• Proven success building cross-functional alignment and decision-making with IT/CTO, Digital, Product, Sales Ops, Compliance, and Change Management Offices (Preferred)
• Strong executive communication skills—able to deliver crisp business cases, KPI scorecards, risk assessments, and quarterly performance reviews to senior leadership (Preferred)

Benefits

• Physical Requirements: Sedentary Work

Career Level

10PL

Posting End Date

3/21/26