• Develop and execute organic social media strategies across platforms (e.g., Instagram, TikTok, LinkedIn, X, YouTube) • Create and manage content calendars aligned to brand and growth goals • Produce or collaborate on engaging content including posts, short-form video, and series-based content • Manage day-to-day posting, scheduling, and platform optimization • Engage with audiences through comments, DMs, and community interactions • Build and nurture online communities to increase engagement and brand loyalty • Monitor social trends and platform updates to inform content strategy • Analyze performance metrics and optimize content based on insights