• Serves as the primary steward of the organization’s online community, fostering meaningful interactions and maintaining a positive, brand aligned environment across all social platforms • Engages with followers daily by responding to comments, questions, and messages in a timely, professional, and brand consistent manner • Monitors community sentiment and trends to proactively address concerns, capitalize on engagement opportunities, and maintain a healthy dialogue with the audience • Collaborates with marketing and communications teams to reinforce campaign messages through active engagement • Continuously monitors social media platforms, online communities, forums, and review sites to capture conversations related to the brand, industry, competitors, and emerging topics.