• Architecting a cohesive promotional strategy for Lime’s rapidly expanding global micro-mobility business • Designing promotional frameworks that account for customer segments, seasonality, geography, and local market dynamics • Translating strategic objectives into scalable promotional playbooks, rules, and guardrails • Adapting promotion strategies and structures to meet the unique needs of different countries, cities, or customer cohorts • Defining success metrics and KPIs for promotional programs, including lift, ROI, and impact on unit economics • Partnering closely with Analytics to evaluate promotional effectiveness using experimentation, cohort analysis, and post-mortems • Continuously optimizing promotional strategies based on data, customer behavior, and market feedback • Setting program-level goals and aligning them with the needs of key finance, operations, marketing, product, engineering, and pricing team stakeholders • Serving as a trusted advisor to senior stakeholders, providing clear recommendations backed by data • Helping set priorities and execution standards for promotions teams and cross-functional partners • Contributing to building scalable processes, documentation, and best practices as Lime continues to grow