• Develop and execute strategy to maintain consumer access in markets where DTC shipping is restricted • Identify and implement legal workarounds through third-party ecommerce retailers • Lead California market strategy as first priority, then scale playbook nationally • Navigate complex state-by-state D9 THC regulations to maximize market coverage • Build and manage strategic partnerships with leading eCommerce retail platforms (GoPuff & DoorDash) • Negotiate terms, promotions and distribution to expand availability and accelerate growth • Optimize performance across platforms, including assortment, promotions and customer experience • Partner with Sales, National Accounts, and Regional teams to align eCommerce with market strategies and execution • Collaborate with Marketing, Operations, and Supply Chain to execute campaigns, manage inventory and ensure fulfillment • Provide regular performance updates and strategic recommendations to the President/CCO • Stay ahead of evolving D9 THC ecommerce regulations and competitive industry trends • Identify market gaps and develop creative, compliant solutions to reach new consumers • Test, learn, and iterate on new eCommerce models and partnerships