• Collaborate with senior management to develop and execute marketing strategies that align with the Company’s goals and objectives • Manage point of sale materials and custom marketing materials including presentations, brochures, and product sheets • Collaborate with sales team for strategic customer meetings/projects • Plan and oversee the implementation of marketing campaigns across various channels (digital, print, social media, etc.) • Use data-driven insights to make informed decisions and optimize future marketing strategies • Monitor perception and position of Lyons brand and product portfolio • Manage the development and design process of product labels • Prepare and present regular reports on marketing results and effectiveness to senior management • Provide design direction and collaborate with graphic designer throughout the entire creative process • Stay current with industry trends, consumer insights, and competitor activity • Support sales team with food shows, conferences, and ad hoc needs as necessary • Collaborate with cross-functional teams, including Sales, Commercial Operations, Research and Development, and Regulatory