• Partner with the Shopper team to develop and implement optimized content • Oversee digital shelf audits and resolve discrepancies • Lead search optimization initiatives to enhance product visibility • Own the development and enrichment of product categorization • Analyze sales, traffic, content health, and conversion data • Be the main point of contact for the global e-com team on transformation projects • Stay on top of industry trends and proactively recommend actionable strategies • Champion an upskilling program for the organization’s knowledge on e-com