• Elevate the overall creative standard by developing ideas that reflect agency-level quality. • Lead conceptual thinking for campaign-level, brand-defining, and high-impact Studio projects. • Translate complex ideas into clear creative strategies, narratives, and design approaches. • Shape briefs, frames, stories, and creative territories that guide the rest of The Studio. • Provide creative direction across digital, editorial, environmental, social, and motion work. • Serve as the anchor point between all creative verticals ensuring alignment, clarity, and consistency. • Partner with Video & Media, Content & Copy, Digital Design, Brand System Management, and Operations to ensure shared understanding of creative direction. • Facilitate idea development sessions, ideation workshops, and creative alignment conversations. • Champion Pearson's brand identity system and ensure conceptual work pushes the brand forward while staying grounded in its strategic foundation. • Lead creative reviews at all project stages; from concept through final delivery.