• Collaborate with the Content Strategist, UX Content Strategist and others to ensure business objectives are achieved through creative concepts and strategies that are insightful, relevant, innovative and effective. • Define and document creative strategies that align with marketing and business objectives. • Conceptualize and develop engaging creative platforms that support the marketing strategy, creative brief and defined audience needs across channels (websites, social media, email, paid media, direct mail, trade shows, etc.) • Act as the organization’s brand steward and champion brand guidelines at every point of contact, upholding the integrity of creative standards. • Apply best practices to continuously seek opportunities to innovate the brand, ensure consistency across visual communications and materials and enable development of fresh, compelling creative concepts that add to the user experience. • Train creative team on visual brand guidelines and best practices and set/maintain standards across the organization. • Develop templates and systems for consistent and effective creative execution within the teams. • Partner closely with UX and web teams to create seamless visual journeys across connected digital systems. • Work with research team and analytics team to align on best practices, inform development, and optimize designs based on insights and performance. • Effectively present strategies and recommendations to internal and external stakeholders, including senior leaders, to gain alignment and ensure feedback is considered without compromising the defined objective and creative approach. • Deliver compelling presentations that sell ideas and guide teams executing the work. • Collaborate with designers executing the vision and strategy, auditing and/or signing off on work to ensure the production of high-quality design, consistency of brand guidelines, and flawless execution of the creative strategy. • Audit and assess current state digital content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies, and opportunities. • Understand products and services and how they are nuanced across distribution channels. • Follow the marketing process to meet legal, compliance, and internal audit standards.