• Build and maintain trusted, enduring customer relationships. • Develop a deep understanding of each customer's business and deployment needs. • Create a feedback loop from customers to inform internal teams and improve outcomes. • Foster urgency around customer issue resolution and serve as the customer advocate as appropriate. • Protect and grow the customer base through retention, expansion, refresh cycles, and multi-site opportunities. • Develop and execute a territory plan aligned to quarterly and annual goals. • Prospect, qualify, and close net-new opportunities for digital signage hardware solutions. • Lead consultative discovery; coordinate demos, technical validation, and presentations as needed. • Partner with internal teams to ensure strong handoffs and customer outcomes. • Support regional sales leadership with sales activities as needed. • Serve as a TSI Touch product solutions subject matter expert for customers and partners. • Maintain awareness of competitor offerings and expand industry knowledge. • Represent TSI Touch professionally at customer meetings, partner engagements, and events. • Become proficient in TSI Touch processes and systems (NetSuite, HubSpot). • Maintain accurate pipeline activity, forecasting, and documentation in the CRM. • Collaborate cross-functionally and contribute positively to a small-team, owner-minded culture.