• Develop and execute comprehensive demand generation strategies across multiple channels, including but not limited to paid search, paid social, display, content syndication, email marketing, and webinars • Manage and optimize digital advertising campaigns (Google Ads, LinkedIn Ads, etc.) to maximize ROI and achieve lead generation targets • Collaborate closely with the content marketing team to develop compelling assets (e-books, whitepapers, webinars, case studies) that fuel lead nurturing and conversion • Implement and refine lead scoring, nurturing, and routing processes to ensure efficient handoff to the sales team • Utilize marketing automation platforms to build and execute campaigns, segment audiences, and track performance • Analyze campaign performance data to identify trends, insights, and opportunities for optimization, regularly reporting on key metrics • Conduct A/B testing on landing pages, ad copy, and email content to continuously improve conversion rates • Stay up to date with industry trends and best practices in demand generation, B2B marketing, and SaaS • Manage budget allocation for demand generation initiatives, ensuring efficient spend and maximum impact • Work cross-functionally with sales, product, and customer success teams to align on goals and optimize the customer journey